There Are A Lot Of Billboards On The Highway. Here’s How To Figure Out Where To Stop.
Hey there…
If you’ve ever driven I-40 through New Mexico or even the I-10… You know exactly what I’m talking about…
Mile after mile of billboards… Eight… ten… twelve in a row… All for the same stores on the Navajo Nation…
One says kachinas… One says ice cream… One says moccasins… One says Indian jewelry… One says Navajo rugs…
Because one sign isn’t going to work for everybody… You might not want moccasins… But your kids absolutely want ice cream…
Those signs have been up since I was a kid… Riding in the back seat on the way from Illinois to California for summer vacation… Begging my mom to stop…
We went past those signs for YEARS before we finally stopped at one… And when we did?? We walked the aisles… Found what we came for… And left with exactly what we needed…
Sound familiar??
Because that’s EXACTLY what’s happening with AI right now…
Claude… ChatGPT… Gemini… Perplexity… Midjourney… DALL-E… HeyGen… and approximately four hundred more launching every single week…
And people are standing on the side of the highway going… I don’t know which one to choose… I don’t know where to start…
Here’s what I want to say to those people…
Having choices isn’t new…
We have been navigating options and selections our entire lives…
The reservation stores on I-40 have been there since before most of us were driving… Same signs… Same stores… Same choices…
And somehow we all figured out which one to stop at… Because eventually… You just pick one… And go in… And walk the aisles…
Right now for me…
ChatGPT for legal support…
Claude for thinking… writing… strategy… research…
Canva for graphics… along with a few others
Buffer for scheduling…
HeyGen eventually for the avatar videos…
Each one is a different store on the highway… And I don’t need all of them at once… I need the right one for what I’m doing RIGHT NOW…
You might go in for moccasins… And walk out with moccasins AND a Navajo rug AND a t-shirt… Because once you’re inside and walking the aisles… You see things you didn’t know you needed…
I know for me I’ve been buying my son all things white tiger for years at whichever one is selling them!
Here’s my answer to I don’t know where to start…
Pick one store… Walk in… Look around…
The worst thing that happens is you walk out without buying anything and try the next one…
That’s not failure… That’s shopping… And you already know how to do that…
You’re not going to find the jewelry hanging on the t-shirts… They’re in separate aisles… AI works the same way…
Walk the aisles… Find what you need… Leave with the outfit that works for you…
Hey thanks for stopping by and checking us out… we appreciate it… Later!
